So i have been researching eco fashion for the design development portfolio project this semester. Basically we have to design a range, either for our own brand or a established brand which encompasses the ethos of ‘slow fashion’ the opposite of ‘fast’ unsustainable fashion. 

I had a crazzy afternoon in waterstones where i sat in costa and read loads of books about eco stuff and wrote some letters to work placement people with a hot chocolate- sounds geeky but was quite nice. Anyways this was my purchase….

At first i wasn’t keen on the brief but now its appealing more- theres alot of stuff to think about and so many different directions you could go down. I am already feeling guilty about the amount of clothes i own and how little i wear some of them.

The section in this book i found most interesting was the bit about recycling, reusing and upcycling. The crazy things designers had done to reinvent clothing was cool and i especially liked the designs by Holly Mcquillan. She makes sustainable clothing through clever pattern cutting where ALL of the fabric is used and there is no waste at all. The garments are therefore very cleverly cut and innovative- they all have a structure and other similar designers had worked with tessellating shapes to achieve this. Here is some examples of her work and some by Mark Liu- both working on the ‘Zero Waste’ ethos. I’m not necessarily a fan of the final garments but i think the way in which they are pattern cut is amazing.

lay plan. no waste.